We help affiliates and advertisers understand performance marketing and run cleaner, more effective campaigns. These are the principles we work by.
- Accuracy first. Before anything is published, its specific facts, figures and rules are checked against official and primary sources. Our guides draw on documentation from search engines, ad platforms and email providers, along with rules such as the FTC’s Endorsement Guides and the CAN-SPAM Act.
- Honesty about method. Our articles are researched and drafted with AI tools and checked automatically against their sources. Drafts that fail the check aren’t published, and articles aren’t individually reviewed by a person before they go live. Our guides are based on research, not hands-on testing, unless an article says otherwise.
- Independence. No company pays for coverage or influences what we write. Our disclosure explains how the site is funded.
- Clarity. We explain things in plain language and avoid jargon where we can.
- Staying current. We correct guides when we learn the rules have changed, and we point readers to official sources for details that change often.
- Prompt corrections. Report errors to support [at] luckytreecpa.com. We review every report and fix confirmed mistakes quickly.